Sex and sexuality are universal human experiences, yet the intimacy of the topic makes it a conversation that often happens in hushed whispers and incognito Google searches. So, we are bringing the conversation into the open, with education and resources that embrace the diversity of the human experience. Adults from all walks of life are welcome at GETSOME.
Our approach to sexual education combines compassion with humor to help everyone overcome the often daunting task of addressing sexual shame. Because, no matter who you are or who you love, you deserve to GETSOME.
Shame and premature ejaculation are deeply connected. Shame doesn’t just accompany premature ejaculation, it actively drives it. After 15 years working as a sex therapist, I’ve seen this pattern more times than I can count: the moment shame enters the room, the nervous system activates, breathing shallows, and the body accelerates. The very experience of dreading “coming too soon” is part of what causes it.
My name is Michelle Fischler. I’m an ASTO-Certified Sex Therapist based in Toronto, and the founder of GETSOME INC. My new book, Coming Soon: The Unshaming Guide to Early Ejaculation and Lasting Longer, publishes April 28, 2026. It’s the first shame-informed, nervous system-based guide to what I call early ejaculation, and it’s the most current resource in this field in the last decade.
This post is for you if you’ve Googled “premature ejaculation cure” at midnight and felt worse after. Read on.
Here’s What We’re Getting Into
TogglePremature ejaculation, or PE, is the most common male sexual concern, affecting an estimated 20-30% of men at some point in their lives. And yet only 9% of men with PE have ever talked to a physician about it. The barrier isn’t access or information. It’s shame.
Here’s what happens physiologically: shame activates the sympathetic nervous system, the same system responsible for ejaculatory reflex. When you’re already worried about coming too fast, your body registers threat. Breathing becomes shallow. Muscles tighten. The window between arousal and ejaculation narrows.
Translation: the shame spiral IS the accelerant.
This is why technique-focused approaches, stop-start methods, numbing sprays, medication, offer limited relief for many people. They address the timing but bypass the nervous system pattern underneath. And when technique fails, shame compounds. The cycle continues.
What I call the “unshaming approach” works differently. It addresses shame first, then builds new patterns from the ground up.
The unshaming approach, developed through my clinical work and grounded in David Bedrick’s framework on the internalized shaming witness, begins with one foundational shift: early ejaculation is not a dysfunction. It is a learned pattern the body can unlearn.
The language matters here. “Premature ejaculation” encodes failure. It implies you arrived before you were supposed to. “Early ejaculation” is simply descriptive, a timing pattern, not a character verdict. That shift in language is not cosmetic. It creates the psychological safety the nervous system needs to begin learning something new.
The core reframes the unshaming approach offers:
As I write in Coming Soon: “You’re not broken. You’re responding. And responses can change.”
Yes. And this is one of the most important reframes in modern sex therapy.
The ejaculatory reflex is automatic, designed to fire without conscious input, which is exactly why willpower and distraction techniques don’t work reliably. You can’t willpower your way out of an automatic reflex.
What you can do is influence the conditions under which it fires.
My book introduces the arousal scale (1-10), where the window between 5 and 7 is where choice lives. Most people with early ejaculation skip this window entirely, going from low arousal to ejaculation without ever noticing the middle range. The work isn’t about stopping the reflex. It’s about widening your awareness of what’s happening in your body before it fires.
Research by Dr. Lori Brotto shows that mindfulness-based approaches measurably improve ejaculation timing. Eight weeks of consistent diaphragmatic breathwork shows real change. This is nervous system retraining, not willpower.
Three key nervous system tools:
The question most people bring to Google: how do I last longer without pills?
The honest answer from my practice: lasting longer without medication is absolutely possible but it requires working with the nervous system rather than against it.
Pills and topical anaesthetics manage the moment. They reduce sensation or delay reflex without touching the underlying pattern. The moment you stop taking them, the pattern remains.
The pathway that creates lasting change:
“This is a much needed modernized book on premature ejaculation for general readers and clinicians. Michelle replaces the old myths with a new model focused on comfort and pleasure, not performance. Coming Soon should be in the hands of anyone wanting to understand this issue.”
Barry McCarthy, PhD, professor emeritus, American University
Yes, and often in ways that don’t get talked about honestly.
Partners of people with PE carry their own shame. They wonder if they’re the cause. They hold back complaints because they don’t want to make it worse. They go through entire sexual experiences performing enjoyment to protect their partner’s ego. That’s exhausting, and it erodes connection over time.
Coming Soon is not just a book for the person experiencing early ejaculation. It’s for anyone navigating this together. It’s a PE resource written explicitly for couples, not just individuals.
The books that have guided this field were written with the knowledge and frameworks available at the time, and they’ve helped a lot of people. Coming Soon builds on that foundation with what we now understand: updated research, a shame-first treatment approach, nervous system-informed tools, LGBTQ+ and relationship-inclusive language, and an explicit partner perspective. It’s not a replacement for what came before. It’s what comes next.
Coming Soon brings six things together that no single book in this field has combined before:
Most books give you techniques. This one gives you a map.
Yes. Shame activates the sympathetic nervous system, the same system that drives ejaculatory reflex. When you’re ashamed or anxious about coming too soon, your body registers threat, breathing shallows, muscles tighten, and the window between arousal and ejaculation narrows. Addressing shame is not optional in PE treatment. It’s the starting point.
Premature ejaculation is significantly influenced by the nervous system. The ejaculatory reflex is automatic, but it can be influenced through breathwork, interoceptive awareness, and consistent practice. Nervous system-informed approaches like those in Coming Soon are among the most evidence-supported non-pharmacological treatments available.
The unshaming approach to early ejaculation, developed by Michelle Fischler, ASTO-Certified Sex Therapist and founder of GETSOME INC., addresses shame before technique. It reframes early ejaculation as a learned nervous system pattern rather than a dysfunction, and uses body-based tools (breathwork, the arousal scale, sensate focus) to build new patterns from a place of safety rather than fear.
“Premature ejaculation” encodes failure, implying you arrived too soon. “Early ejaculation” is descriptive without judgement, a timing pattern, not a character verdict. Michelle Fischler uses “early ejaculation” throughout her clinical work and in Coming Soon as a deliberate unshaming reframe.
Yes, for most people. Medication can absolutely be part of the picture — Coming Soon isn’t opposed to it. Non-pharmacological approaches including nervous system retraining, breathwork, interoceptive awareness practice, and communication with partners also show sustained results. Most people see meaningful change within 6 to 18 months of consistent practice. Coming Soon provides a complete self-guided framework for the non-pharmacological side of that work.
Yes, significantly. Partners often carry their own shame and confusion. Coming Soon is the first PE book written explicitly for couples, addressing both the individual’s nervous system pattern and the partner’s emotional experience, including how to communicate, slow down together, and rebuild intimacy without pressure.
Coming Soon: The Unshaming Guide to Early Ejaculation and Lasting Longer by Michelle Fischler is available now in paperback, ebook, and audiobook.
Medical disclaimer: This article provides educational information and is not a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions regarding a medical condition. To find a certified sex therapist, visit aasect.org or, for Canadian readers, assexontario.ca.